If your goal is to increase traffic and sales for an eCommerce site, on-page SEO must be the start of your journey.
There is a plethora of tutorials and articles online offering essential SEO advice, but not many of them are specifically tailored to meet the needs of eCommerce entrepreneurs.
Our goal is to give you an idea of on-site search engine optimization and how it can benefit eCommerce. This will be just what you need to get started by sending the correct signals to Google and begin your journey to SEO success.
Let’s get started.
What is eCommerce SEO?
To put it simply, eCommerce SEO is a process that can increase your visibility on search engine results pages. When customers are seeking the type of products you provide, having the highest rank will boost your site’s traffic.
While paid search can help with this as well, SEO is more cost-effective. Also, ad blockers can prevent the paid search from working very well, so you should always optimize for search.
Optimizing headlines, metadata, internal link structure and product descriptions are all part of the eCommerce SEO process. There should be a dedicated page for every item you sell and it must be designed to pull in search engine traffic.
You do NOT want to overlook the importance of having static, non-product related pages like the following on your site.
- Homepage
- FAQ Page
- About Page
- Blog articles
- Content page
Make a list of keywords and semantic keywords for each page. There are online tools, like Ubersuggest, that make it simple to find long-tail and related keywords.
Why SEO Is So Important For Ecommerce
What is the first step when consumers determine they need a product or service? Many of them head straight to Google to perform a search. They typically seek out available options, reviews, tips and any information that will insist them in making the best purchase decision.
If your website fails to appear in search results, you will not have any access to interested customers. There may be a place for your products on the Web, but can people find them?
This is where SEO comes in. It can help you target your audience without having to invest in paid ads. Once people arrive on your site, hold their attention by offering high-quality products, compelling copy and provoking calls to action.
If your only optimization is directed at people, you are definitely doing it wrong. SEO for eCommerce is the first step to attracting new customers. Your main goal should be to lure people to your site. If you are in the Hampshire area and would like help with your SEO for your e-commerce business than see SEO agency Hampshire.
How To Develop A Winning Ecommerce SEO Plan
This may seem like an enormous task to face, especially if your site is already filled with countless products. It may take a bit of time, but creating a solid strategy can speed things up a bit.
- Start to prioritize pages. Figure out which ones receive the most traffic. This is where you should begin. Also, if you want to draw attention to a specific item, optimize that page right away.
- Create a workflow. There are many requirements that have to be met in order for SEO to be successful. Selecting keywords, adding metadata, choosing the correct names for images, ad incorporating semantic keywords are all a part of this.
- Take a look at the competition. Your strategy has to be so good it will outwit all of your competitors. Check out your competitors’ sites and see what type of SEO methods they are using. Use what you find to make improvements to your plans.
- Follow through with conversion rate optimization (CRO). This should be the next step after SEO. We will discuss this more later.